Data Scientist MMM

Description

Data Scientist MMM (Marketing Mix Model)

Bay area, Bentonville or NJ Local to any location

12+ Months Contract

Responsibilities

? Build and enhance media mix models to connect the impact of marketing drivers and business short-term and long-term outcomes

? Develop optimization and simulation algorithms to guide the marketing investment and allocation recommendations to stakeholders

? Scale current Python modeling algorithm through parallel processing or other efficiency enhancement

? Design and execute A/B test and other experiments

? Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems

? Partner with cross-functional team to streamline data science solutions

Minimum Qualifications

? Master's degree in statistics, economics, operations research, engineering, or related field

? 6+ years of experience in MMM, measurement, A/B testing, marketing strategy & analytics

? Proficient coding skills (Python/SQL) and database knowledge

? Extensive experience with predictive modeling algorithms

? Strong project management skills

? Communicate technical material to a range of audiences and to 'tell a story' that provides insight into the business

? You have a passion for working in a fast-paced agile environment.

? A collaborative mindset and sense of curiosity

Preferred Qualifications

? PhD degree in Statistics, Engineering, Operations Research, Computer Science, Economics, Mathematics, Physics, or related field

? Industry experience in building market mix and multi-touch attribution models

? Industry experience in developing and executing different types of experiment design

? Experience with advertising, measurement, and/or digital marketing analytics

? Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.